VOLUME IV - NOW OUT
Is this it?
Recently, we’ve become increasingly desperate at the state of affairs surrounding our immediate universe. And that’s ignoring the macro issues. Read: rise of the far right, Brexit, trade wars, old mate Trump etc. In many respects the surf and skate industry is in a similar spiral and it makes for depressing reading. Surfing served up the masses in a glorified swimming pool and digested under the guise of progression. Pay per view. Parking fees. Blink 182. Companies reporting +30% revenue increases then slashing grass root activations. Management without the faintest clue as to how the world out of their bubble of the last ‘Pro Junior’ in Shitsville actually looks. Or who or what their consumers actually look like. Or how to engage with them. Marketing execs aspiring to sell ‘globally’ to 21 year olds whilst nearing retirement age themselves. The WSL Marketing Manager can’t screw her fins in the right way round. Come on.
And us? Are we ultimately any better? Any different?
We’re not even sure. In all honesty, we don’t think so. We bite the hand that feeds, then soil the carpet. But one thing we’ll swear to you is we’re real. This magazine was brought to you by 20 Marlboro lights, multiple bottles of Sancerre, the Berlin underground, a maxed out FedEx account, and insomnia in Barcelona. Our office literally looks like it’s been shelled. No lattes and moodboards round here, thank you very much. However, we have values (though some of which may be easily corrupted). We’re committed to bringing you the best stuff that we can. We won’t sugar-coat. We’ve been back to South Africa, Barcelona, Copenhagen, Berlin, Japan, New Zealand, Helsinki. Old Haunts. New Faces.
Respondek shot Craig and Morgan shot Steph and when the photos arrived in the office, everyone downed tools and looked in stunned admiration. Now this. This is real. This is better. Evan Mock, one of the most genuine people we know, gave us his rolls from London and Barcelona, and here we are. Real. It’s not all pretty. And nor should it be. You already know where to go if you want it sugar-coated. We spent time with one of the most refreshing 18 year olds we’ve ever met, Karl Berglind, in Malmö this summer and life was splendid. We road-tripped from Amsterdam to Berlin and made it out the other side... Deep in the underbelly. Stale smoke, bags under the eyes. Chewed, spat out and naked apart from wearing a wry smile.
So here we are, we’ve said what we want to say, made another magazine and if we tread on a few toes in the process, then that’s the way it is. We’re barely breaking even doing every issue, and yet couldn’t be happier. Why? Because these pieces of paper in your hands aren’t a business. They’re an encapsulation of the world as we see it and we want to share it with you. Unaltered. Raw. It’s called a sub-culture for a reason. We’re in this for ourselves. And for you. Because you deserve better.
So maybe this is it. But hopefully not…
Wasted Talent Volume IV
Featuring: Craig Anderson, Evan Mock, Stephanie Gilmore, Dion Agius, Karl Berglind, Leo Romero, Chewy Cannon, John Respondek, Morgan Maassen, Lukas, Gansterer, Maria Pratts, Nate Tyler, Creed McTaggart and more.
Now available free with any order on our online store & at your local retailer — 450 of the guys in the following countries.
France, the UK, Germany, Spain, Portugal, Italy, Switzerland, Ireland, Sweden, Austria, Belgium, Czech Republic, Denmark, Poland, The Netherlands & Greece.
If you can’t find one, or want your local shop to stock us, please hit us up.